Stan

Head of Finance

Background

Stan is the all-in-one platform for Creators to sell digital products, online courses, coaching sessions, memberships, and event bookings from a single link in bio.

The Problem

Stan was looking for a finance leader to build the function from scratch—someone who could thrive in chaos, bring clarity without slowing momentum, and help scale a fast-growing, creator-first business. The right person needed to be both strategic and scrappy, and able to influence without being the “finance police.”

Stage

Pre-seed / Seed

Industry

Computer Software,Social Media

Funding

Investors

Confidential

Plenty's solution

Since the target profile needed prior experience with design or productivity tools, Plenty carefully curated a ‘top 100 target company’ list. We then dug into each business looking for diversity, mentorship, and scale. Margaret’s Master’s Degree, experience scaling Slack, and her passion for mentorship fit perfectly. She accepted an offer 41 days after introduction.

Derrick Wu

Derrick Wu built revenue and operating models from the ground up at both DoorDash and Crisp. At DoorDash, he scaled the merchant finance team from 1 to 18 through IPO. At Crisp, he’s been a team of one, building FP&A, board reporting, sales comp, and financial infrastructure from scratch—precisely the kind of hands-on leadership Stan needed.