SonderMind is the leading mental wellness solution offering virtual and in-person therapy and psychiatry services across the nation.
The problem
SonderMind needed a revenue-minded, data-driven Director with a passion for innovation and AI. This role required a unique blend of clinical knowledge, experience with large hourly workforces, and strategic thinking to unlock revenue growth through improved patientn conversion metrics (interest to care delivery).
Stage
Series C
Industry
Mental Health Care,Hospital & Health Care
Funding
$183M+
Investors
Alumni Ventures, General Catalyst
Plenty's solution
Delivered a Director of Care Coordination who combines clinical ops leadership with data-driven strategy and AI fluency to improve patient conversion and unlock revenue across a distributed workforce.
Bianca (LeLuyer) Estrella
SonderMind
Director of Care Coordination
Bianca is a data-driven, revenue-minded operator with experience scaling distributed clinical operations. At Carbon Health, she led intake, care continuity, and IT service desk teams across in-house and BPO staff. She’s launched strategic initiatives like cutting prior auth timelines by 30%, shifting conversion ownership to clinics, and turning a non-revenue partner into a rev-share stream—bringing a strong clinical ops foundation, comfort with AI, and a clear focus on ROI.