New Stand

Chief Financial Officer

Background

New Stand is a rapidly expanding convenience and engagement platform that blends physical touchpoints with digital perks and location-based media to be consistently helpful and engaging in people’s lives.

The problem

After taking on significant funding from top investors, growth expectations were high for New Stand. They needed to bring on an experienced VP Finance as soon as possible to help oversee the company’s expanding operations and retail reach.

Stage

Series B

Industry

Media & Entertainment

Funding

$156M+

Investors

Brookfield Capital

Plenty's solution

Plenty moved swiftly to lead a comprehensive calibration with New Stand’s team to uncover the unique qualities of the most ideal CFO hire. Following an extensive search Plenty recruited Jian Yang as a CFO within only 66 days. New Stand was so thrilled, they engaged Plenty to recruit for other leadership team roles.

Jian Yang

Jian built the Opencare finance team and managed legal, data, HR, talent, CX for the company. He also managed and grew a new Revenue Management biz line from 0 to 7-figures ARR. As employee 15 and the first finance hire at Industrious, he helped grow them to 300 people and grew ARR by 800%.